NGL is the fastest growing app of 2022. It was the most downloaded app in the United States in June 2022 and was the 10th most downloaded app in the world that same month.

‍

500,000,000 messages were sent on NGL in the first 2 months. Additionally, NGL hit 2,000,000,000 global impressions, meaning 1/4 of the planet has seen an NGL story or reply sticker.

‍

My team and I built NGL with the goal to educate users on the power of the Instagram link sticker and leverage the Instagram friend graph for mass virality. I'm happy to say we accomplished that goal within 8 months.